It’s not about luck, it’s about having a strategy for video content. Your videos will be more popular if you post longer, more relevant videos and have a YouTube channel that is well-maintained.
If creating YouTube videos is your main content strategy, you want to make sure that you’re putting out trending videos. You’re missing out on opportunities to grow your brand, build audience engagement, and even make money. Videos shouldn’t be made just for the sake. Trending is important.
When creating a YouTube trending video, there are many factors to consider. YouTube’s algorithm is what it all comes down to.
Pay attention this includes session duration, number of sessions started, and how many views you have.
Video lengthYouTube’s algorithm shows that longer videos are more successful than shorter videos. This is because you have more chances to keep your viewers watching your video.
Channel consistencyYouTube wants to promote channels, not individual videos. A viewer will click on the channel page if they find a great video.
What is the point of all this? YouTube is looking to find content that both attracts new viewers and keeps them on YouTube for as long possible. These tips will help you set up your videos to be a success. GetFans gets you more views easily.
Six Ways to Make Your YouTube Videos Trending:
- Create long-form video content
- Promote your video quickly
- Make sure to use a captivating thumbnail
- Optimize meta data to improve search engine and visibility
- Be a consistent YouTuber
1. Make long-form video content
We have already mentioned that longer videos are more effective than shorter videos. A recent study by TubeFilter suggests that 8-minute videos do 350% better than 5-minute videos.
It seems that video length, viewing session duration, as well as total views per video over a lifetime have a direct correlation. Ask your commercial video production agency to create a meaningful and focused video content for at least 8-10 minutes if not longer. This will increase the length of your views.
You need to choose a topic that is engaging enough for your video’s length. Take inspiration from this simple YouTube video about building a swimming pool by using primitive tools. It lasts 13 minutes and has been viewed more than 10 million times.
2. 2. Promote your video quickly
If you invest in YouTube video promotion, do it within the first three days after the video is released. The goal is to make as many people watch the video in the first 48-72 hours.
You can do this through your social media channels, your blog or related video ads. No matter what it is, the goal is to get your video as many views as you can in order to make your video profitable. You can then target your audience later.
3. 3. Use an Engaging Thumbnail
Your video impression includes the thumbnail, the portion of your video that appears when you hover over it, and the headline.
The thumbnail must be appealing enough to get people to click and stop. Avoid using thumbnails that are only attractive, but not part of the actual content. If you do this, you will permanently scare off viewers.
A thumbnail can also be used to show off a brand’s personality. YouTube videos by influencers like Jesse Driftwood and Jordon Taylor, for example, often include a thumbnail of the person they are in it along with an eye-catching image.
They have unique thumbnails that are distinctive but still different every time. This helps to maintain their brand identity while still drawing new viewers.
4. Optimize Meta Data to Improve Search and Visibility
Your agency or company cannot rely on video production alone. It’s vital that you optimize the meta description of your YouTube videos. This includes your title and your description.
It is important to convey something engaging without giving away too much. Be specific about the purpose of your video, but not too much.
Remember to include call-to-action links in your description. This is the main purpose of your YouTube marketing. Don’t ever add tags to your description. You have an actual field to use for tags.
5. Stay True to Your Brand’s Image
If you are not sure of a certain video content, ask your video production agency or production company to modify it to suit your channel or audience. Bad videos can harm your channel, so don’t try to experiment.
You shouldn’t be afraid to try new things. Your videos are part of your brand. You want to ensure that your messaging is consistent. This will ensure that you don’t lose the trust of your audience.
6. Be a consistent YouTuber
It’s evident that consistency is more important than one video in order to get more views on your channel. A viewer who views an appealing video is more likely to view more videos on that channel (a.k.a. Long-term viewership.
YouTube’s algorithm favors channel promo over single video promotions. How can we be sure? This is because 50% of recommended videos come from the same channel, 40% from partners or related channels, 10% are for related trending video and 10% are not.
You can adjust your frequency to suit your budget, but you must follow your timelines.
Make sure your videos are set up for success
A good YouTube video marketing strategy can keep your brand on the top of your audience’s mind. To maximize your viewing time, create longer and more engaging content. Focus on meta descriptions and eye-catching thumbnails and then upload on a regular basis.
Your videos are an extension to your brand. You want them to be promoted as well as possible. To be considered trending, it is important to highlight your video within the first four days of its upload.
If you’re struggling to craft a clear content strategy, turn to a video production company for support.